SEO As Primary Marketing Strategy

As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site. For more info check out: https://moz.com/

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Too Cold Keywords”. Too Hot keywords are single word search terms like “Aircon” and “Translation” which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions

How Best To Develop Your SEO Malaysia Campaign

When selecting a Search Engine Optimization service, the first thing small companies consider is the costs aspect. The variety of corresponding offers currently readily available out there is huge, yet in every scenario, the expenses of a solution are directly proportional to the amount of time invested in the effort. Whether you make a decision to look after points on your own, engage a consultant, or work with a multifaceted Search Engine Optimization solution to strike the problem from all possible angles, you will constantly need to take care of the time/ money problem.

Depending upon your goals and the size of your budget, you can approach SEO in 4 different ways: full-service, partial-service, assisted-service, and also self-service.

Full-Service SEO

Although this is without a doubt the most expensive choice, on the bonus side it almost removes the need for you to get involved in the initiative. Simply put, you can kick back, relax, and also allow the professionals care for your website’s optimization for you. Various other benefits of this technique include better of service, accessibility to a much more detailed SEO Malaysia package, and also much better general outcomes, yet once more, all at the cost of a hefty monetary investment.

If you think about a particular offer to be too pricey, you will need to perform a comprehensive evaluation of your site’s weaknesses ahead of time to establish whether a few of the various other options might be more appropriate for you from a viewpoint of prices.

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Partial-Service Search Engine Optimization

This kind of service can take various types, yet basically, it entails cooperating with the Search Engine Optimization specialist/ firm to determine the facets of your site that require improvement. Together, you will determine whether it’s finest to choose social media, web site style analysis, wire framework, copywriting, keyword research, link structure, or a mix of these or various other Search Engine Optimization services, depending on the situation.

The terrific aspect of this approach is that it enables you to pay for each service independently. Although not especially cheap, this strategy to Search Engine Optimization allows you understand precisely how much you will certainly pay for each service you choose. Regardless of the benefit of far better prices control, on the downside you will get outcomes at a slower speed, so it typically takes a while to see any reasonable adjustments in your site’s rankings or various other targeted areas.

Assisted-Service Search Engine Optimization

While assisted-service SEO doesn’t lift the hands-on job and also obligation of the Search Engine Optimization effort off your shoulders, it does sustain your ventures with the expert assistance of a specialist. In the majority of circumstances however, choosing guidance and help just enables you to lower the expenses of optimization considerably.

Hiring a Search Engine Optimization for working as a consultant purposes offers you the flexibility of echeloned, dynamic repayment, and also you only take loan out of your pocket for solutions that you actually need. Once you have gotten all the information you take into consideration required, you’re done. When you think you require more, merely go back and request assistance in those locations you want to approach back then.

Self-Service Search Engine Optimization

As the name suggests, with this method you are totally by yourself. You are the one who makes a decision both the instructions of the SEO campaign and also the main course of action, and also to make points happen, you will certainly need to look for pertinent information at meetings, specialized workshops, forums and also blogs, etc. Essentially, self-service Search Engine Optimization permits you to save money, however choosing this route can sometimes be complicated, as well as it will certainly swallow a lot of your very own time.

There is absolutely nothing incorrect with the Do It Yourself strategy, it’s just that you need to make sure you recognize what you’re plunging into. The majority of company owner see it as a short-lived procedure, and also only resort to it when they are sure that their efforts will repay later on.

Search Engine Optimization and the Question of Affordability

Search Engine Optimization doesn’t need to be costly, and also the expenses of specialized solutions are about the outcomes assured. Before hiring a certain SEO solution, always do a brief costs-benefit evaluation as well as just close the deal if you think about the investment worth it.

Eventually, the key to maintaining your Search Engine Optimization sets you back down is the performance element. Attaining the most efficient balance in between sources like time, cash as well as other elements with an impact on the success of your efforts is crucial for maintaining your SEO project budget friendly. For more info: https://www.robin-ooi.com

Catapultz Group
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Georgetown
Pulau Pinang
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Malaysia
011-1442 6865

How To Find Affordable SEO Services

As a small business owner, you may have realized the importance of SEO services in order to tap into the millions of online users who are looking for your products or services. Whether you have a business website or an e-commerce one, SEO services are a must for giving your website the visibility it needs to bring your business to the attention of potential online customers. After all, if you are invisible to your customers, they will be unable to buy from you and they may go to a competitor who has paid proper attention to search engine optimization for his/her website. If you are not using SEO services for your website yet, find a SEO company today so that you can make your website an effective marketing tool for your business. There are many companies providing affordable SEO services, out of which you need to select the one that suits your requirements perfectly.

However, your role doesn’t end at just finding an appropriate SEO company. You need to ensure that you are getting the right SEO services for your business website, which will give maximum benefit to your business. Make sure that your SEO Company offers you the following SEO services, no matter which package you go for: 

  1. Keyword Research
  2. Upgrades in your Website
  3. SEO Reports

While you are looking to hire these 3 SEO services, also observe the methods the SEO Company is using to achieve rankings in search engines. Black Hat SEO techniques may bring in quick results but in the long run may harm your website ranking, with the possibility of being blacklisted totally by search engines. Make sure that your website optimization campaign avoids any such techniques.

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